Bordeaux, France – 2 July 2024 – Hair’Inside™ is poised to transform the hair food supplement market with its innovative, patent-pending hair revitalizer, designed to meet the diverse needs of consumers seeking comprehensive hair care solutions.
The hair food supplements market is witnessing significant growth, driven by a surge in consumer interest in holistic hair care. A quick Google search for “hair supplements” yields over 2.48 billion results and has been rising since 2019. Market research indicates that the global market for hair growth supplements reached approximately $651.7 million in 2022 and is expected to grow at a compound annual growth rate (CAGR) of about 14.7% from 2023 to 2030.
This growth is fueled by rising consumer awareness of the benefits of nutritional supplements for hair health, advancements in product formulations, and a preference for natural and clean-label products.
In a real-life study carried out by Activ’Inside, consumers using hair food supplements have several key expectations:
- Improving Hair Beauty: 69% of consumers take supplements to enhance the overall beauty of their hair, seeking products that help achieve a more attractive, healthier appearance.
- Boosting Hair Strength and Growth: 76% prioritize supplements that strengthen hair and promote growth, aiming to prevent breakage and support longer, healthier hair.
- Enhancing Hair Shine: 55% look for supplements that provide their hair with a vibrant, glossy shine.
These statistics highlight the importance of products that deliver comprehensive benefits for beauty, strength, growth, and shine. In the same study, more than 40% of consumers prioritize the following factors when choosing hair care supplements:
- Made in France: Valuing the country’s reputation for high-quality standards and stringent regulations.
- Inspires Confidence: Seeking brands based on reputation, transparency, and reliability.
- Relevant Benefits: Looking for supplements that address personal hair care needs.
- Natural Formulation: Preferring products that are natural, free from synthetic ingredients, and environmentally friendly.
- Multiple Benefits: Drawn to supplements offering a range of advantages for comprehensive hair health.
Despite the market’s growth, opportunities remain for natural innovations demonstrating proven efficacy for hair strength, shine, and growth. Hair’Inside™ addresses this gap with its premium formulation – all with the Made-in-France quality.
Hair’Inside™ is formulated by Activ’Inside and tested under dermatological control to promote growth, shine, and strength. With key ingredients such as selenium yeast, green tea monomers, and bamboo extract, Hair’Inside™ offers a proven synergistic formula with validated claims.
Hair’Inside™ Highlights:
- More than 9/10 women noticed improvements in strength, growth, shine, and overall hair beauty.
- 93% of consumers noticed an increase in hair growth.
- 85% of consumers found the formula efficient after only one month.
