In the latter part of January we saw much in the cosmetics news about very young teenagers using adult chemical...
In 2024 we will see that people and machines will no longer interact as before, because machines are no longer...
In this column we are going to review a very interesting topic: Sensory AI. In this regard, a recent publication...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
This is the first edition of Sweep the Sun. Let me explain what qualifies me as a writer of a...
In this month’s column we take a look at the challenges faced with the mushrooming of AI in the industry,...
In this month’s column we take a look at the challenges faced when we leap onto yet another bandwagon before...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...