More and more consumers ask if sunscreens are safe. This question boils down to safety assessment as the European Union...
In the dynamic world of cosmetic science, the pursuit of product efficacy while ensuring stability is a significant challenge. With...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
I am Colombian and I have always been an admirer and fan of Shakira. In the last 20 years we...
Author’s Note: The cosmetics and personal care industry, innovation is a constant. Consumers have been conditioned to seek newness; brand...
The festive season around the turn of the year is the time of wishes and resolutions. So, this seems to...
In the first Sweep the Sun columns we looked at the Gold Standard ISO 24444:20191 and the possible alternatives that...
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...