In 2024 we will see that people and machines will no longer interact as before, because machines are no longer...
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
Another edition of the IFSCC World Congress has ended and it has been a wonderful experience, in the fantastic city...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...