Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
Now that you are reading this column, I invite you to think about your favorite perfume. What perfume did you...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
Emotional sensoriality is a very interesting concept that we will review in this column. The objective is to create sensory...
The rise of virtuality is one of the consequences of the pandemic and it is here to stay. We have...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...