I was inspired to write this column by a recent post from a Spanish company that I saw on LinkedIn...
I recently had a surprising experience that inspired me to write this column. As some of you know, I am...
Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
I was inspired to write this column by a very interesting movie, which starred Will Smith: I, ROBOT. Everything happens...
I recently read a phrase from the famous designer Oscar de la Renta that inspired me to write this column:...
I recently read a new article on the puromarketing.com portal that inspired me to write this column and which is...
Now that you’ve started reading this column, I want to ask you:Do you remember what you had for breakfast this...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
Love, joy, sadness, optimism, fury, surprise… are some of the many emotions that human beings feel. But how can we...
Mirror, mirror… who is the prettiest in the kingdom…? This well-known phrase is the central question in the fairy tale...
It is Summer 2024 and we have all probably experienced, to a greater or lesser extent, user experiences in the...
Attention, memory and emotion are key concepts in neuro-marketing, since the different methodologies aim to evaluate these three parameters when...