Sensory marketing is a fantastic tool, on which the cosmetic industry has relied heavily to create memorable experiences. This consists...
At the end of last months column I wrote that I would attempt to answer the student’s questions: “why can’t...
In this month’s column I decided to focus on the somewhat cringing “up-cycling” claims gradually attaching themselves to cosmetics these...
Do you know the Sensory Rooms? (En español Salas de Estimulación Multisensorial). These are pleasant spaces, physically and cognitively accessible...
In this month’s column we take a look at live facial imaging used in advertising on tv home shopping networks...
According to grandviewresearch.com the global women’s health market size was valued at USD 38.11 billion in 2021 and is expected...
Our environment is changing rapidly and at the same time, the need to be aware of skin care emerges, one...
We have all had the experience of walking past a bakery and smelling freshly baked bread which definitely makes us...
In this month’s column we take a look at the dangers of “cancelling” our historical peer-reviewed research, so relevant for...
This month’s column is in support of the ingredient supplier, especially the smaller ones, and the issue of ‘theft’ of...
Recently my friend Adriana told me something very interesting that inspired me to write this column. Her daughter Luciana, who...
This is the first edition of Sweep the Sun. Let me explain what qualifies me as a writer of a...