International Women’s Equality Day marks the beginning of yet another empowerment of women athletes. TOSLA Nutricosmetics is proud to announce a new exclusive partnership with Women’s FC Primorje to level the playing field and show that passion, talent, and determination have no gender.
Ajdovščina, Slovenia – August 26, 2024
As cross-collaborations continue to grow, bridging the gap between beauty and sport, a powerful partnership formed in the beautiful Vipava Valley. TOSLA Nutricosmetics, a leading manufacturer of beauty supplements, has become the official exclusive partner of FC Primorje, the celebrated women’s football team.
Championing the novel, the artistic, and the unconventional
The Paris Olympics 2024 set a high bar for collaborations between beauty and sport. Women’s football has long faced challenges, often being overlooked or dismissed as less significant. TOSLA’s partnership with FC Primorje is a natural extension of its mission, having consistently supported unconventional thinkers, and boundary-pushers. TOSLA is committed to uplifting those who have been underestimated, faced obstacles, and continue to strive for excellence against the odds.
Primož Artač, CEO of TOSLA Nutricosmetics said: “You see, at TOSLA, we’ve always been drawn to the unique, the underrepresented, and the stories that haven’t always had the chance to be told. Our journey as a company has been one of innovation and breaking boundaries, but it has also been about embracing the power of local traditions, supporting those who dare to be different, and uplifting voices that need to be heard.” He continued: “Through this partnership, we aim to contribute to the empowerment and growth of the club, fostering gender equality in sports and promoting equal opportunities for women athletes in our community and beyond.”
Are girls doomed to fall out of love with sports?
To learn more about the persistent gender inequalities in sports, despite significant progress in women’s football, a March 2022 survey conducted by Women in Sport in the UK revealed concerning statistics. The survey found that 43% of teenage girls who were previously active in sports had disengaged after primary school—nearly double the rate of boys the same age (24%). Among these girls, over 60% cited fears of judgment and a lack of confidence as key reasons for their withdrawal.
Nevertheless, we believe the time has come to level the playing field and show that passion, talent, and determination are not limited by gender. Our mission is to ensure that every girl knows she can achieve anything she sets her mind to.
The Bora sisters, as highlighted earlier, will be long-term ambassadors and impact advisers, fully embodying TOSLA’s values. As team captain Maria expressed, “Being able to inspire the next generation of athletes and younger kids to be confident in expressing themselves in different ways, and not have to fit into a box — those are values I share with TOSLA.”
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About Football Club Primorje
A dynamic sports team, where women are known as “Daughters of the Bora”, mirroring the fierce Bora wind itself— cold, strong, resilient, and unstoppable. For more than a decade, the club has been educating football players of all ages in the spirit of fair play with planned and conscientious work, and to take care of a healthy lifestyle and holistic personal development. With a mission to raise the bar and inspire girls and women everywhere.
About TOSLA Nutricosmetics
TOSLA Nutricosmetics is a pioneering B2B manufacturer of ready-to-drink supplements focused on the beauty and wellness sectors. Known for its innovative VELIOUS™ flavor technology and commitment to sustainability, TOSLA leads the way in creating simple-to-use, effective, and tasty nutricosmetic products. For more information, visit https://www.toslanutricosmetics.com.
